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Privacy Policy
Preamble
With the following privacy policy, we would like to inform you which types of your personal data (hereinafter
also briefly referred to as "data") we process, for what purposes, and to what extent. The privacy policy
applies to all processing of personal data carried out by us, both in the context of providing our services
and in particular on our websites, in mobile applications, and within external online presences, such as our
social media profiles (hereinafter collectively referred to as "Online Offer").
The terms used are not gender-specific.
Status: January 22, 2026
Table of Contents
Controller
Luca Fark
Friedrich Ebert Straße 132
48153 Münster
Germany
Email address: luca.fark72@gmail.com
Phone: +4915737824131
Imprint: Imprint
Overview of Processing
The following overview summarizes the types of data processed and the purposes of their processing and refers
to the data subjects.
Types of Processed Data
- Inventory data.
- Payment data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication and procedural data.
- Log data.
Categories of Data Subjects
- Service recipients and clients.
- Interested parties.
- Communication partners.
- Users.
- Business and contractual partners.
- Participants.
Purposes of Processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Office and organizational procedures.
- Organizational and administrative procedures.
- Feedback.
- Surveys and questionnaires.
- Marketing.
- Profiles with user-related information.
- Provision of our online offer and user-friendliness.
- IT infrastructure.
- Sales promotion.
- Business processes and business management procedures.
Relevant Legal Bases
Relevant legal bases under the GDPR: In the following, you will find an overview of the
legal bases of the GDPR on which we process personal data. Please note that, in addition to the regulations
of the GDPR, national data protection regulations may apply in your or our country of residence or domicile.
Should stricter legal bases be relevant in individual cases, we will inform you of these in the privacy
policy.
- Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of
their personal data for one or more specific purposes.
- Performance of contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR) -
Processing is necessary for the performance of a contract to which the data subject is party or in order
to take steps at the request of the data subject prior to entering into a contract.
- Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary for compliance with a
legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes
of the legitimate interests pursued by the controller or by a third party, except where such interests
are overridden by the interests or fundamental rights and freedoms of the data subject which require
protection of personal data.
National data protection regulations in Germany: In addition to the data protection
regulations of the General Data Protection Regulation, national regulations on data protection apply in
Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data
Processing (Federal Data Protection Act – BDSG). The BDSG contains special regulations on the right to
information, the right to erasure, the right to object, the processing of special categories of personal
data, processing for other purposes, and transmission as well as automated decision-making in individual
cases including profiling. Furthermore, state data protection laws of the individual federal states may
apply.
Security Measures
We take appropriate technical and organizational measures in accordance with legal requirements, taking into
account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of
processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural
persons, to ensure a level of security appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity, and availability of data by
controlling physical and electronic access to the data as well as access, input, transmission, securing
availability, and separation. Furthermore, we have established procedures to ensure the exercise of data
subject rights, data deletion, and responses to data threats. We also take the protection of personal data
into account during the development or selection of hardware, software, and procedures, in accordance with
the principle of data protection, through technology design and privacy-friendly default settings.
Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted
via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer
(SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet.
These technologies encrypt information transmitted between the website or app and the user's browser (or
between two servers), protecting the data from unauthorized access. TLS, as the advanced and more secure
version of SSL, ensures that all data transmissions meet the highest security standards. If a website is
secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an
indicator to users that their data is transmitted securely and encrypted.
Transmission of Personal Data
In the context of our processing of personal data, it may happen that this data is transferred to other
places, companies, legally independent organizational units, or persons or disclosed to them. Recipients of
this data may include, for example, service providers commissioned with IT tasks or providers of services
and content integrated into a website. In such cases, we comply with legal requirements and, in particular,
conclude corresponding contracts or agreements that serve to protect your data with the recipients of your
data.
International Data Transfers
Data processing in third countries: If we process data in a third country (i.e., outside the European Union
(EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party
services or the disclosure or transmission of data to other persons, bodies, or companies (which becomes
apparent from the postal address of the respective provider or if explicit reference is made to data
transfer to third countries in the privacy policy), this is always done in accordance with legal
requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as
a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have
concluded Standard Contractual Clauses with the respective providers, which correspond to the requirements
of the EU Commission and establish contractual obligations to protect your data.
This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of
protection, while the Standard Contractual Clauses serve as additional security. Should changes occur within
the framework of the DPF, the Standard Contractual Clauses intervene as a reliable backup option. This
ensures that your data remains appropriately protected at all times, even in the event of any political or
legal changes.
We inform you for individual service providers whether they are certified under the DPF and whether Standard
Contractual Clauses exist. Further information on the DPF and a list of certified companies can be found on
the website of the US Department of Commerce at https://www.dataprivacyframework.gov/.
For data transfers to other third countries, corresponding security measures apply, in particular Standard
Contractual Clauses, explicit consent, or legally required transfers. Information on third-country transfers
and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with legal provisions as soon as the underlying
consents are revoked or no further legal bases for processing exist. This applies to cases where the
original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist
if legal obligations or special interests require longer retention or archiving of the data.
In particular, data that must be kept for commercial or tax law reasons or whose storage is necessary for
legal prosecution or for the protection of the rights of other natural or legal persons must be archived
accordingly.
Our privacy notices contain additional information on the retention and deletion of data that applies
specifically to certain processing operations.
If multiple retention periods or deletion deadlines are specified for a date, the longest period is always
decisive. Data that is no longer kept for the originally intended purpose but due to legal requirements or
other reasons, we process exclusively for the reasons justifying its retention.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which
arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to object, on grounds relating to your particular situation,
at any time to processing of personal data concerning you which is based on point (e) or (f) of
Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed
for direct marketing purposes, you have the right to object at any time to processing of personal
data concerning you for such marketing, which includes profiling to the extent that it is related to
such direct marketing.
- Right to withdraw consent: You have the right to withdraw consent given at any time.
- Right of access: You have the right to obtain confirmation as to whether data
concerning you is being processed and to obtain information about this data as well as further
information and a copy of the data in accordance with legal requirements.
- Right to rectification: You have the right, in accordance with legal requirements, to
request the completion of data concerning you or the rectification of inaccurate data concerning you.
- Right to erasure and restriction of processing: You have the right, in accordance with
legal requirements, to request that data concerning you be erased immediately, or alternatively, in
accordance with legal requirements, to request a restriction of the processing of the data.
- Right to data portability: You have the right to receive data concerning you, which you
have provided to us, in a structured, commonly used, and machine-readable format in accordance with
legal requirements, or to request its transmission to another controller.
- Complaint to a supervisory authority: You have the right to lodge a complaint with a
supervisory authority, in particular in the Member State of your habitual residence, place of work, or
place of the alleged infringement if you consider that the processing of personal data relating to you
infringes the GDPR, without prejudice to any other administrative or judicial remedy.
Business Services
We process data of our contractual and business partners, e.g., customers and interested parties
(collectively referred to as "contractual partners"), within the framework of contractual and comparable
legal relationships as well as related measures and with regard to communication with contractual partners
(or pre-contractual), e.g., to answer inquiries.
We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to
provide the agreed services, any update obligations, and remedies for warranty and other service
disruptions. In addition, we use the data to safeguard our rights and for the purpose of administrative
tasks associated with these obligations and corporate organization. Furthermore, we process the data based
on our legitimate interests in proper and business management as well as security measures to protect our
contractual partners and our business operations from misuse, endangering their data, secrets, information,
and rights (e.g., for the involvement of telecommunications, transport, and other auxiliary services as well
as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the
framework of applicable law, we only pass on the data of contractual partners to third parties to the extent
that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners
are informed about other forms of processing, e.g., for marketing purposes, within the framework of this
privacy policy.
- Processed data types: Inventory data (e.g., full name, residential address, contact
information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history);
Contact data (e.g., postal and email addresses or phone numbers). Contract data (e.g., subject matter of
the contract, term, customer category).
- Data subjects: Service recipients and clients; Interested parties. Business and
contractual partners.
- Purposes of processing: Provision of contractual services and fulfillment of
contractual obligations; Communication; Office and organizational procedures; Organizational and
administrative procedures. Business processes and business management procedures.
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion".
- Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1)
(b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures, and services:
- Offer of software and platform services: We process the data of our users, registered
and potential test users (hereinafter uniformly referred to as "Users"), in order to be able to provide
them with our contractual services and based on legitimate interests to ensure the security of our offer
and to be able to develop it further. The required information is marked as such in the context of the
conclusion of the order, order, or comparable contract and includes the information required for the
provision of services and billing as well as contact information in order to be able to hold
consultations; Legal bases: Performance of contract and pre-contractual
inquiries (Art. 6 (1) (b) GDPR).
Provision of the Online Offer and Web Hosting
We process user data to provide our online services. For this purpose, we process the user's IP address,
which is necessary to transmit the contents and functions of our online services to the browser or the
user's device.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage
intensity and frequency, device types and operating systems used, interactions with content and
functions); Meta, communication and procedural data (e.g., IP addresses, times, identification numbers,
involved persons). Log data (e.g., log files regarding logins or the retrieval of data or access times).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness;
Information technology infrastructure (operation and provision of information systems and technical
devices (computers, servers, etc.)). Security measures.
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures, and services:
- Provision of online offer on rented storage space: For the provision of our online
offer, we use storage space, computing capacity, and software that we rent or otherwise obtain from a
corresponding server provider (also called "web hoster"); Legal bases:
Legitimate interests (Art. 6 (1) (f) GDPR).
- Collection of access data and log files: Access to our online offer is logged in the
form of so-called "server log files". Server log files may include the address and name of the accessed
websites and files, date and time of access, transferred data volumes, notification of successful
access, browser type and version, the user's operating system, referrer URL (the previously visited
page), and usually IP addresses and the requesting provider. Server log files can be used for security
purposes, e.g., to avoid server overload (especially in the case of abusive attacks, so-called DDoS
attacks), and to ensure server utilization and stability; Legal bases:
Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file
information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further
retention is necessary for evidentiary purposes is excluded from deletion until the final clarification
of the respective incident.
- Vercel: Hosting platform and cloud infrastructure; Service provider: Vercel Inc., 340 S
Lemon Ave #4133, Walnut, CA 91789, USA; Website: https://vercel.com; Privacy Policy: https://vercel.com/legal/privacy-policy. Basis: DPF (Data Privacy Framework).
Use of Cookies
The term "cookies" refers to functions that store and read information on user devices. Cookies can also be
used for various concerns, e.g., for the purposes of functionality, security, and comfort of online offers
as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations.
For this purpose, we obtain the users' consent beforehand, if necessary. If consent is not required, we rely
on our legitimate interests. This applies if the storage and reading of information is essential to provide
explicitly requested content and functions. This includes the storage of settings as well as ensuring the
functionality and security of our online offer. Consent can be revoked at any time. We clearly inform about
their scope and which cookies are used.
Notes on data protection legal bases: Whether we process personal data using cookies depends
on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate
interests, which are explained above in this section and in the context of the respective services and
procedures.
Storage duration: With regard to the storage duration, the following types of cookies
are distinguished:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest
after a user has left an online offer and closed their device (e.g., browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after closing the device. For
example, the login status can be saved or preferred content can be displayed directly when the user
visits a website again. Likewise, user data collected using cookies can be used for reach measurement.
Unless we provide users with explicit information on the type and storage duration of cookies (e.g., in
the context of obtaining consent), they should assume that these are permanent and the storage duration
can be up to two years.
General notes on revocation and objection (opt-out): Users can revoke the consents they
have given at any time and also declare an objection to processing in accordance with legal requirements,
including via their browser privacy settings.
- Processed data types: Meta, communication and procedural data (e.g., IP addresses,
times, identification numbers, involved persons).
- Data subjects: Users (e.g., website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1)
(a) GDPR).
Further information on processing processes, procedures, and services:
- Processing of cookie data based on consent: We use a consent management solution in
which the users' consent to the use of cookies or to the procedures and providers mentioned in the
consent management solution is obtained. This procedure serves to obtain, log, manage, and revoke
consents, in particular regarding the use of cookies and comparable technologies used to store, read,
and process information on user devices. In the context of this procedure, users' consents are obtained
for the use of cookies and the associated processing of information, including the specific processing
and providers mentioned in the consent management procedure. Users also have the option to manage and
revoke their consents. The consent declarations are stored to avoid a renewed query and to be able to
prove consent in accordance with legal requirements. Storage takes place on the server side and/or in a
cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign
the consent to a specific user or their device. Unless specific information on the providers of consent
management services is available, the following general information applies: The duration of the storage
of consent is up to two years. A pseudonymous user identifier is created, which is stored together with
the time of consent, information on the scope of consent (e.g., concerning categories of cookies and/or
service providers) as well as information about the browser, system, and device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).
Contact and Inquiry Management
When contacting us (e.g., via post, contact form, email, telephone, or via social media) and in the context
of existing user and business relationships, the information of the inquiring persons is processed to the
extent necessary to answer the contact inquiries and any requested measures.
- Processed data types: Contact data (e.g., postal and email addresses or phone numbers);
Content data (e.g., textual or visual messages and contributions as well as information concerning them,
such as information on authorship or time of creation). Meta, communication and procedural data (e.g.,
IP addresses, times, identification numbers, involved persons).
- Data subjects: Communication partners.
- Purposes of processing: Communication; Organizational and administrative procedures;
Feedback (e.g., collecting feedback via online form). Provision of our online offer and
user-friendliness.
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Performance of
contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing processes, procedures, and services:
- Contact form: When contacting us via our contact form, by email, or other communication
channels, we process the personal data transmitted to us to answer and process the respective request.
This usually includes information such as name, contact information, and possibly further information
provided to us and necessary for appropriate processing. We use this data exclusively for the stated
purpose of contact and communication; Legal bases: Performance of
contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f)
GDPR).
Promotional Communication via Email, Post, Fax or Telephone
We process personal data for the purposes of promotional communication, which can take place via various
channels, such as email, telephone, post, or fax, in accordance with legal requirements.
Recipients have the right to revoke consents given at any time or to object to promotional communication at
any time free of charge via the above-mentioned contact option.
After revocation or objection, we store the data required to prove the previous authorization for contact or
sending for up to three years after the end of the year of revocation or objection on the basis of our
legitimate interests. The processing of this data is limited to the purpose of a possible defense against
claims. On the basis of the legitimate interest to permanently observe the users' revocation or objection,
we also store the data required to avoid renewed contact (e.g., email address, telephone number, name
depending on the communication channel).
- Processed data types: Inventory data (e.g., full name, residential address, contact
information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers).
Content data (e.g., textual or visual messages and contributions as well as information concerning them,
such as information on authorship or time of creation).
- Data subjects: Communication partners.
- Purposes of processing: Direct marketing (e.g., via email or by post); Marketing. Sales
promotion.
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion".
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1)
(f) GDPR).
Surveys and Polls (Beta Signup)
We conduct surveys and polls to collect information for the respectively communicated survey or poll purpose.
The surveys and polls conducted by us (hereinafter "surveys") are evaluated anonymously. Processing of
personal data only occurs insofar as this is necessary for the provision and technical implementation of the
surveys (e.g., processing the IP address to display the survey in the user's browser or to enable a
resumption of the survey using a cookie).
- Processed data types: Inventory data (e.g., full name, residential address, contact
information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers);
Content data (e.g., textual or visual messages and contributions as well as information concerning them,
such as information on authorship or time of creation). Usage data (e.g., page views and dwell time,
click paths, usage intensity and frequency, device types and operating systems used, interactions with
content and functions).
- Data subjects: Participants.
- Purposes of processing: Feedback (e.g., collecting feedback via online form). Surveys
and questionnaires (e.g., surveys with input options, multiple-choice questions).
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Note on services used:
- Tally: Online form and survey service. We use Tally for registration to the waitlist
(Beta Signup). The entry of your data is voluntary. The data is processed on Tally servers in the EU
(Belgium). By loading the form (clicking on "Load Signup Form" or consenting to cookies), a connection
to Tally is established, whereby your IP address may be transmitted. Service provider: Tally BV,
Muidepoort 19, 9000 Gent, Belgium; Website: https://tally.so; Privacy Policy: https://tally.so/help/privacy-policy.
Web Analytics, Monitoring and Optimization
Web analytics (also referred to as "reach measurement") serves to evaluate the visitor flows of our online
offer and may include behavior, interests, or demographic information about visitors, such as age or gender,
as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our
online offer or its functions or contents are used most frequently or invite reuse. It is also possible for
us to understand which areas require optimization.
In addition to web analytics, we may also use test procedures to test and optimize different versions of our
online offer or its components.
Unless stated otherwise below, profiles, i.e., data summarized for a usage process, may be created for these
purposes and information may be stored in a browser or on a device and then read out. Collected information
includes, in particular, visited websites and elements used there as well as technical information, such as
the browser used, the computer system used, and information on usage times. If users have agreed to the
collection of their location data by us or by the providers of the services we use, the processing of
location data is also possible.
In addition, the IP addresses of users are stored. However, we use an IP masking procedure (i.e.,
pseudonymization by shortening the IP address) to protect users. Generally, no clear data of users (such as
email addresses or names) is stored in the context of web analytics, A/B testing, and optimization, but
pseudonyms. This means that we, as well as the providers of the software used, do not know the actual
identity of the users, but only the information stored in their profiles for the purpose of the respective
procedures.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis
for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests
(i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would also
like to refer you to the information on the use of cookies in this privacy policy.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage
intensity and frequency, device types and operating systems used, interactions with content and
functions). Meta, communication and procedural data (e.g., IP addresses, times, identification numbers,
involved persons).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g., access statistics, recognition of
returning visitors). Profiles with user-related information (creating user profiles).
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless stated
otherwise, cookies and similar storage methods can be stored on users' devices for a period of two
years.).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1)
(f) GDPR).
Further information on processing processes, procedures, and services:
- Vercel Web Analytics: Privacy-friendly web analytics without tracking cookies. We use
Vercel Web Analytics to analyze the usage of our website. IP addresses are anonymized. No personal
profiles are created. Service provider: Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA;
Website: https://vercel.com; Privacy Policy: https://vercel.com/legal/privacy-policy.
Plugins and Embedded Functions and Content
We integrate function and content elements into our online offer, which are obtained from the servers of
their respective providers (hereinafter referred to as "third-party providers"). This may include, for
example, graphics, videos, or city maps (hereinafter uniformly referred to as "Content").
Use always requires that the third-party providers of this content process the IP address of the users, as
they could not send the content to their browser without the IP address. The IP address is therefore
required for the display of this content or functions. We strive to use only those contents whose respective
providers use the IP address only for the delivery of the content. Third-party providers may also use
so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing
purposes. Through "pixel tags", information such as visitor traffic on the pages of this website can be
evaluated. The pseudonymous information may also be stored in cookies on the user's device and may include,
among other things, technical information about the browser and operating system, referring websites, visit
time, and other information about the use of our online offer, but may also be linked to such information
from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers,
the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our
legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this
context, we would also like to refer you to the information on the use of cookies in this privacy policy.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage
intensity and frequency, device types and operating systems used, interactions with content and
functions). Meta, communication and procedural data (e.g., IP addresses, times, identification numbers,
involved persons).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness.
- Retention and Deletion: Deletion in accordance with information in the section "General
Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless stated
otherwise, cookies and similar storage methods can be stored on users' devices for a period of two
years.).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1)
(f) GDPR).
Further information on processing processes, procedures, and services:
- Integration of third-party software, scripts, or frameworks (e.g., jQuery): We
integrate software into our online offer, which we retrieve from servers of other providers (e.g.,
function libraries that we use for the purpose of presentation or user-friendliness of our online
offer). The respective providers collect the IP address of the users and may process it for the purposes
of transmitting the software to the user's browser as well as for security purposes, as well as for the
evaluation and optimization of their offer; Legal bases: Legitimate
interests (Art. 6 (1) (f) GDPR).
Modification and Update
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy
as soon as the changes in the data processing carried out by us make this necessary. We will inform you as
soon as the changes require a cooperative act on your part (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please
note that the addresses may change over time and request that you check the information before contacting
them.
Definitions of Terms
In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are
legally defined, their legal definitions apply. The following explanations are primarily intended to
facilitate understanding.
- Inventory data: Inventory data includes essential information necessary for the
identification and management of contractual partners, user accounts, profiles, and similar assignments.
This data may include, among other things, personal and demographic information such as names, contact
information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers
(user IDs). Inventory data forms the basis for any formal interaction between persons and services,
institutions, or systems by enabling clear assignment and communication.
- Content data: Content data includes information generated in the course of creating,
editing, and publishing content of all kinds. This category of data may include texts, images, videos,
audio files, and other multimedia content published on various platforms and media. Content data is not
limited to the actual content but also includes metadata that provides information about the content
itself, such as tags, descriptions, author information, and publication dates.
- Contact data: Contact data is essential information that enables communication with
persons or organizations. It includes, among other things, telephone numbers, postal addresses, and
email addresses, as well as communication means such as social media handles and instant messaging
identifiers.
- Meta, communication and procedural data: Meta, communication, and procedural data are
categories containing information about how data is processed, transmitted, and managed. Metadata, also
known as data about data, includes information describing the context, origin, and structure of other
data. It may include information on file size, creation date, author of a document, and change
histories. Communication data records the exchange of information between users via various channels,
such as email traffic, call logs, messages in social networks, and chat histories, including the persons
involved, timestamps, and transmission paths. Procedural data describes the processes and workflows
within systems or organizations, including workflow documentation, transaction and activity logs, and
audit logs used to track and verify operations.
- Usage data: Usage data refers to information that records how users interact with
digital products, services, or platforms. This data includes a wide range of information showing how
users use applications, which features they prefer, how long they stay on certain pages, and via which
paths they navigate through an application. Usage data may also include usage frequency, activity
timestamps, IP addresses, device information, and location data. They are particularly valuable for
analyzing user behavior, optimizing user experiences, personalizing content, and improving products or
services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential
problem areas within digital offers.
- Personal data: "Personal data" means any information relating to an identified or
identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can
be identified, directly or indirectly, in particular by reference to an identifier such as a name, an
identification number, location data, an online identifier (e.g., cookie) or to one or more factors
specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that
natural person.
- Profiles with user-related information: The processing of "profiles with user-related
information", or briefly "profiles", covers any type of automated processing of personal data which
consists of using such personal data to evaluate certain personal aspects relating to a natural person
(depending on the type of profiling, this may include different information regarding demographics,
behavior, and interests, such as interaction with websites and their content, etc.), to analyze, or to
predict them (e.g., interests in certain content or products, click behavior on a website, or location).
Cookies and web beacons are often used for profiling purposes.
- Log data: Log data is information about events or activities that have been logged in a
system or network. This data typically includes information such as timestamps, IP addresses, user
actions, error messages, and other details about the use or operation of a system. Log data is often
used to analyze system problems, for security monitoring, or to generate performance reports.
- Reach measurement: Reach measurement (also referred to as web analytics) serves to
evaluate the visitor flows of an online offer and may include the behavior or interests of visitors in
certain information, such as website content. With the help of reach analysis, operators of online
offers can, for example, recognize at what time users visit their websites and what content they are
interested in. This allows them to better adapt the website content to the needs of their visitors. For
the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize
returning visitors and thus obtain more precise analyses of the use of an online offer.
- Controller: "Controller" means the natural or legal person, public authority, agency or
other body which, alone or jointly with others, determines the purposes and means of the processing of
personal data.
- Processing: "Processing" means any operation or set of operations which is performed on
personal data or on sets of personal data, whether or not by automated means. The term is broad and
covers practically any handling of data, be it collection, evaluation, storage, transmission, or
deletion.
- Contract data: Contract data is specific information relating to the formalization of
an agreement between two or more parties. It documents the conditions under which services or products
are provided, exchanged, or sold. This data category is essential for the management and fulfillment of
contractual obligations and includes both the identification of the contractual parties and the specific
terms and conditions of the agreement. Contract data may include start and end dates of the contract,
the type of agreed services or products, price agreements, payment terms, termination rights, renewal
options, and special conditions or clauses. It serves as the legal basis for the relationship between
the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving
disputes.
- Payment data: Payment data includes all information required to process payment
transactions between buyers and sellers. This data is of crucial importance for e-commerce, online
banking, and any other form of financial transaction. It includes details such as credit card numbers,
bank details, payment amounts, transaction dates, verification numbers, and invoice information. Payment
data may also include information about payment status, chargebacks, authorizations, and fees.
Created based on the German legal text generator by Dr. Thomas Schwenke